Email Marketing

Email Marketing Software for Small Businesses in 2023

Are you a small business capturing email addresses but not making the most of the data you now have?

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Are you a small business capturing email addresses but not making the most of the data you now have?  You need email marketing software (and a strong email marketing strategy!) 

The benefits of using the right email marketing software will be huge. It allows you to create, send and track emails to your database as well as understand key metrics such as open rate and unsubscribe. We have tried and tested the best email marketing software on the market so you can start promoting your business via email.


Best Email Marketing Software 2023

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Tech Reviews

Sender Review
E-commerce website or commercial blogger? Ideal for those looking to create targeted email campaigns to grow revenue and subscriber base.
Our Review
MailerLite Review
Simple to use software benefiting from email automation, advanced segmentation, RSS campaigns and A/B testing, all very rare for a free plan.
Our Review
Mailchimp Review
Easy to use email marketing software with tools such as segmentation, scheduling and in-depth reporting. Oh, and chimps, lots of chimps.
Our Review

Does my small business need email marketing? Yes! Use email marketing to build credibility for your small brand and reach potential customers as well as entice existing customers to return or stay engaged. It's a great way to drive extra traffic to your website and let customers know about promotions and upcoming events. 

What is the best email marketing software for small businesses? This depends very much on your subscriber list and your budget.  There are a number of things you need to consider when you choose email marketing software, especially considering the extensive range of options available, which all seem to offer a similar array of features.

Try and define how much you’re prepared to spend on email marketing per month before you start looking at software options.  We have reviewed some of the biggest names out there such as Sender, MailerLite and Mailchimp and while they do offer similar band for your buck there are some clear winners depending on your goals.

Discover the best email marketing software available on the market in 2023 and how it can help your business grow. The software we have reviewed would be suitable for sole traders all the way up to a medium-sized limited company.

While you are here, have a look at our Media & Design Reviews. Finding and testing the best design tools for small businesses - ideal for creating content for your email campaigns.

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