Square is a payment providing company based in California, USA. Jack Dorsey, who also founded Twitter, set up the business in 2009, and the company launched its first product in 2010.
The company’s central vision was to give any business a way to accept any size card payment with just a mobile phone and the Square Card Reader. The Reader plugs directly into a phones headphone jack to take payments via the Square app on the move.
After Square’s early success, the company moved on to create their own Point of Sale (POS) system, which has been successful and widely implemented.
The US-based company has built a strong reputation for speed, security and customer service since launching its products in the UK in 2017.
Square's POS system is easy to set up, free to install and available from the App Store and Google Play. It takes a few minutes to create an account to try out the software before committing to buying any hardware from Square.
Similar to other payment providers like SumUp and Zettle, Square doesn't charge its users setup or monthly fees. Instead, it takes 1.75% of every transaction. For example, if you took a payment of £100, Square would take £1.75 as a processing fee.
You can also accept payments online or over the phone using Square's hardware, which incurs a 2.5% fee.
Square does not require any minimum time commitment from businesses wanting to use their services, and all card payments arrive in your account between 1 and 3 working days.
The setup process for Square is reasonably straightforward. Once you've registered online, Square asks for some banking details, which take about a week to verify and fully set up. As soon your account is authorised, the company sends you your card reader, which arrives within 2 or 3 working days.
Once the card reader arrives, you'll need to download and set up the app to start taking card payments immediately. The setup process requires no technical knowledge whatsoever.
Overall, Square is a favourite among businesses with online stores, as the system integrates easily with swathes of eCommerce software and web builders like Wix.
Square has an array of highly functional, well-designed card readers and POS hardware. The company also has various third party equipment available that integrates with Square's POS hardware.
Most of the Square branded hardware works with other companies' POS systems. You can buy Square's hardware like printers and scanners individually or as part of a bundle.
Below, we've covered in detail the essential hardware Square sells.
Square takes its name from the shape of this small, minimalist, glossy white card reader. Square's pocket-sized card reader does appear simpler than its competitors, but it has all the same functions. The unit is currently priced at £19, making it one of the market's cheapest options.
At first glance, the reader appears to lack a pin pad. However, the card reader allows customers to enter their PIN on a mobile device with the app installed. While some may find it annoying to need two separate devices to accept card payments, it's a reasonable sacrifice to take payments from anywhere in the UK with a mobile internet connection.
The Square card reader doesn't require a contract or monthly minimum spend to use. Instead, Square charges users a flat 1.75% processing fee on every transaction. For example, if you took a £100 payment, Square would charge you a £1.75 processing fee.
Unfortunately, the Square reader doesn't allow for card swipes, which would have meant the Reader was much bulkier. If your business desperately needs to accept card swipes, there is a separate device available.
The Square reader can accept all the usual card providers like Visa, Mastercard and Amex, as well as Apple, Android and Samsung Pay.
The Square Reader's battery life usually lasts an entire business day, even with heavy use, which is about average for a mobile card reader.
The Square Terminal is the company's premium card payment machine. The Terminal is larger and more functional than the Square Reader, letting you manage items, take payments and print receipts. Similar to the Square Reader, the Terminal lets your customers pay in all the usual ways, including chip and PIN, mobile apps like Apple and Google pay as well as contactless card payments.
Unlike the Square reader, the Terminal has a screen so customers can input their pin with ease, rather than needing to enter it on a tablet or smartphone.
The Square stand turns any iPad into a fully functional, great looking till.
It's readily apparent from the white, sleek design that the Square Stand was designed with Apple products in mind. The Stand comes with a Square Reader and a charging dock, so as soon as you set it up, you're ready to start taking payments.
The Stand comes with additional features like an extra-long power cable for the stand to plug it in anywhere, as well as a swivel feature to quickly turn the screen around for customers to enter their PIN on the iPad. The Stand also charges your iPad, so you'll never need to go hunting for a cable or constantly move the tablet on and off charge.
Square designed the stand to work with any iPad, iPad Air or iPad Pro released in or after 2019.
The Square Register is the company’s premium offering. It’s an all in one till for businesses seeking maximum functionality straight out of the box.
Unlike most other tills, the Square Register has two displays. The larger screen faces you, and the second, smaller screen is for your customers and shows their purchases. Customers can put their card into the reader and enter their PIN on the screen. The register costs £599.
Square has one of the best and most intuitive POS systems of any card payment provider. The Square POS software lets you input all your products and manage your inventory, sales, records, and take payments with ease.
The software requires some time to set up initially, as you have to create each product one by one, then file them into groups and categories, as well as set up individual employee accounts.
Similar to other POS systems, the software comes with a range of valuable reports like daily profit summaries, sales figures arranged by item or group and employee productivity summaries.
The POS system also integrates with various third-party software providers, which helps businesses integrate software from many different companies.
Square also offers an all-in-one POS system designed especially for hospitality venues. Although it’s called 'restaurants', the company clarifies this POS is for any hospitality business.
Square Restaurants has an array of features not available in the standard POS that are incredibly useful for hospitality businesses, such as:
The system also includes a range of other valuable features like automatic service charges, digital kitchen tickets, item availability tracking, and close-of-day reports, all of which contribute to a streamlined, efficient restaurant service.
The basic software is free, but the Plus and Premium versions start at £69 per month.
The Square Retail POS system is, as the name suggests, specifically for retail businesses.
In short, Square For Retail is a POS system that lets you efficiently manage your inventory across multiple locations, including online, while tracking sales trends using the reports feature and managing your employees and profits.
The system has a range of features that help retail businesses, particularly those with an active eCommerce website, as the system easily integrates with online stores.
Square for Retail has a free version, but the Plus and Premium versions start at £69 per month.
Overall, Square offers businesses an effortless way to take card payments and control their business with leading POS software & useful integrations.
Unlike its competitors, Square has a solution for nearly every conceivable business need, particularly for those in the hospitality sector. Restaurants and retail companies could especially benefit from using Square's POS and accompanying hardware.