WIX Review

February 13, 2021


  • Over 500+ templates.
  • Drag and drop frontend builder allows complete flexibility to website design.
  • Large range of applications to cover the vast majority of web requirements.


  • Design flexibility can get fiddly when you have a lot of items on a page.


The best all-round website builder at the moment with market leading applications and features.

Try Wix for Free

Full Wix Review

Think of Wix as a freestyle site builder. While other building platforms focus on strict design, Wix focuses on creative freedom and exceptional features. Wix occupies the middle ground between hyper-structured and blank canvass website builders. 

Using Wix, you can edit any template or theme to your heart's content, allowing you to get into your creative groove. 

In simple terms, Wix gives people with no coding experience a simple way to build a stunning new website with ease using a drag and drop interface.

WIX Interface 2021
The interface is clear and easy to navigate.

Hands On with Wix

The Wix editor is an advanced level drag and drop platform which, unlike other platforms, lets users move media and text around unencumbered by preset columns or rows. 

Wix recently released their newest editor, called Editor X. While there are currently fewer templates on offer within Editor X, it features a host of new and exciting updates. Using Editor X gives you the most flexibility but does have a higher learning curve. Wix has created complementary courses demonstrating their new editor, found here

People building their website using Wix have a much higher degree of control over where each element resides on the page. For those building simple websites or who have designs in mind, this is ideal. 

But, if new users need multiple elements on a page, they may struggle to keep their design clean and organised. While the platform does have pop up lines to indicate when elements are in line, sections don't line up automatically. 

We do want to stress that this is by no means an unmanageable design flaw. The Wix editor is, overall, exceptional. 

The Wix editor also allows users to instantly view their site's mobile version. New users must remember that the desktop version changes don't automatically update the mobile version. Keeping your site's mobile version looking sharp is vital as Google accounts for your site's mobile usability when deciding your search engine ranking.

One standout feature called “repetitions,” speeds up the website building process by allowing users to display content repetitively. This feature is handy if you need to build staff or events’ pages.

Edit the mobile view in isolation to the desktop design.

Like other website building platforms, Wix has an app market with a mix of free and paid apps. The app market regularly gives Wix users innovative new features to play with. 

Below is a selection of the types of apps you can find on the Wix app store: 

  • Bookings apps to help run a business like a yoga studio or gym. 
  • Interactive maps showing local hotels and Airbnbs.
  • Event management applications that integrate with your bookings system or event calendar.
  • Music apps like Spotify that stream music on your site. 
  • Design apps that improve the look and functionality of your site. 
  • Privacy and security apps that let your visitors disable data sharing. 

Additionally, the app store includes the usual selection of email management and marketing apps to help sell your products and promote your brand. 

Apps, SEO and marketing tools add further functionailty to the Wix site builder.

Themes & Templates

Wix has one of the widest selections of templates and themes anywhere, currently at over 500. Whether you need something shiny and sleek or straightforward and functional, Wix has a template for you. 

Many templates have premium functionality built in, such as navigation icons pinned to the top of the page while you scroll down. 

Included as part of the Wix templates is an AI design tool that learns your preferences and builds a unique website. Wix reports their AI design tool can build over one billion unique websites. 

Wix does not currently allow you to change your theme once you have built your website. If you're considering migrating from another platform, keep this in mind, as other platforms do let you switch templates after you have created your site. To change your theme after making your site would require a complete rebuild. 

To help your design, Wix has a range of preset colour palettes, or users can build their own through the global style editor. You can set a consistent theme for your whole site and manually edit the colours and fonts of individual items. 

Editor X

Wix recently released their newest editor, called Editor X. While there are currently fewer templates on offer within Editor X, it features a host of new and exciting updates. Using Editor X gives you the most flexibility but does have a higher learning curve. Wix has created complementary courses demonstrating their new editor, found here

Is Wix good for E-commerce?

As more and more businesses migrate online, website building platforms are improving their eCommerce viability and utility. While Wix is not a specialist eCommerce site, it is a solid platform to launch your virtual shop. 

Wix includes advanced features like abandoned cart recovery to help you close more sales and multilingual sites to expand your reach. Multi-channel selling via Instagram and other social media platforms is also available. 

Once your website is up and running, you can upgrade it using sales and marketing apps in the app store like Mailchimp to grow your email list or Scalify to launch your ads on social media sites. 

There is currently no stock management alerts on Wix, a potential drawback for people looking to run their online store autonomously. 

Similar to Shopify, Wix users can easily edit product pictures, descriptions and size variants. Recent updates also allow you to upload product videos, which helps if traditional stores don't sell your products.  

Additionally, Wix allows users to display their prices in any user's local currency and take payments over Paypal, Stripe and Square. Customers can also store their details to buy products in the future quickly. 

Positives of Wix

Businesses looking for unparalleled control over their website's design would greatly benefit from using Wix. 

By allowing users to build their sites using drag and drop, Wix has made itself accessible to users with any experience level. With many templates built for specific industries, small businesses like restaurants or startups with an online store would have a great experience with Wix. 

Wix is also an excellent choice for those building their first website due to the pricing options and features available.

Wix has the usual array of SEO tools built into the platform, including a tool to preview how your landing page and posts will appear on search engine results’ pages. 

The platform also allows you to edit meta titles and descriptions, which will help search engines index your site correctly and boost your ranking on search engine results pages.

Drawbacks of Wix

Similar to other website builder reviews, Wix’s greatest strength is also it’s main drawback. The drag and drop editor is fantastic for designing your site to a granular level of detail but it is also an opportunity to end up with errors on the site. It will take some time to get used to designing with flexibility. On the positive side, designing with this level of detail is optional. 

Wix also doesn’t have the pedigree in e-commerce compared to Shopfiy, those looking to run an ecommerce business with a large product range may find the features limited although apps can help plug these gaps. 
Finally, you cannot switch templates. If you decide you want to use a different template, you must build your site back up from scratch. This is similar to most website builders on the market.

Wix Pricing

Wix has a free plan available to help you decide if Wix is right for you. While the free option is excellent for those looking to try out the platform, we want to stress that this is the only practical use. The free plan comes with a Wix domain, limited bandwidth, and Wix ads all over your site (which you cannot disable). 

Wix splits its price plans into two groups: website plans tailored for individuals and business & eCommerce plans designed for businesses. 

Below, we've listed a brief overview of Wix's price plans. 

Combo plan - £6 per month, for "Personal Use". Sufficient to get you started, but the 2GB bandwidth isn't enough for more than eight thousand visitors per month.This is a good starting point with the opportunity to upgrade at a later date. 

Unlimited plan - £8.50 per month for "Entrepreneurs and Freelancers". Great if you're looking to advertise your services online or launch a professional blog. The unlimited plan comes with a one-year free site booster app subscription, which helps your site rank favourably on search engines. 

VIP plan - £18 per month for people who want "priority support". The VIP plan comes with a massive 35GB storage space, a professional logo and 24/7 priority customer support. This package is for individuals whose websites are mission-critical to their livelihoods. 

Business & Ecommerce plans.

All plans include online payments, pricing plans, customer accounts, unlimited bandwidth, abandoned cart recovery, unlimited products and a free domain for a year. 

Business Basic - £13 per month, great for people looking to build their online store's first iteration. The basic package allows you to create a great looking website to sell your products and easily take payments. This package does not include the option to take subscription payments. 

Business Unlimited - £16 per month, perfect for businesses looking to sell subscriptions or products at medium volume from a sleek, highly functional website. This package lets users sell their products via third-party marketplaces, deal in numerous currencies and use advanced shipping options like printing shipping labels and connecting shipping apps. 

Business VIP - £22 per month, ideal for businesses looking for the highest functionality. The business VIP package is the full suite of tools, letting users automate sales tax calculations for different markets worldwide, source and sell millions of products with dropshipping and reward returning customers with loyalty points. Similar to the VIP website plan, VIP business customers get priority customer care 24/7. 


Wix is currently the best best all-round website builder. The platform is backed by market-leading features and templates, and a great designer enabling users to build engaging, high performance websites. 

This is supported by a huge selection of apps and the opportunity to build a website to a very granular detail. 

Try Wix for Free

A few additional points:

What's New With Wix? 

As one of the biggest website building platforms around, Wix is constantly releasing upgrades and updates to help users build bigger and better websites. 

Recent updates include:

  • New invoicing features, including personalised branding and customised customer signatures. 
  • Users can schedule announcements to build hype for upcoming events.
  • Users can add Secondary site administrators to share the management workload. 
  • New analytics alerts, which send emails when there is a significant change in critical stats.
  • Restaurants can toggle online orders, delivery areas and reservations in the mobile app. 
  • Site administrators can choose who can advertise on their site.

Does Wix offer mobile support? 

The Wix app is hands down one of the best supporting apps provided by any website building platform. The UI is easy to navigate and extremely functional. 

The app lets users build and edit their websites easily while on the move. While some functions don't work on the mobile app, most web design functions are available. 

Users can create and manage their events and take payments within the app, which is beneficial to people who spend much of their workday travelling between various destinations. 

The app is also excellent for uploading content, scheduling events and managing payments. 

All sites created using Wix are accessible on mobile, and all templates work on mobile devices. As previously mentioned, some changes made to the desktop version of a site may not automatically update to the mobile version. 

Domain names and email with Wix 

If bought through Wix, domain names cost £12pa, which is standard for the industry. However, Wix charges an extra £8pa for WHOIS protection, which shields your details from being seen by people looking at your domain record. 

Wix also offers new customers a free domain name for the first year. Users can alternatively buy a domain name from a third party site and register it on Wix.

Using Google Workspace (previously Google G Suite), Wix users can set up a custom email address using their domain name (example: info@yourdomain.com ). Currently, this costs $50pa per email address.