InVideo provides a web-based video editor that's aimed at novice video makers or online marketers. The San Francisco-based company offers a free option to test out their platform to see if it's the right fit for you.
The beginner-friendly platform has a drag and drop style editor alongside a vast library of easy to edit templates to help build that perfect advert to showcase your brand.
InVideo offers a range of video tutorials to help new users understand how their editor works and how to make full use of its features.
The platform is a solely web-based video editor, which has some benefits like easy to use software, but it also means you can't edit your video offline.
The InVideo platform is mainly focused on adverts, especially for Facebook, Instagram and YouTube.
InVideo has recently added a video assistant to help you craft your first video by advising you on improving things such as text alignment or complementary background colours.
There are two ways to create a video with InVideo; by using their template library and building your design into it or starting entirely from scratch.
InVideo's template library is one of their best features. All the templates feature distinctive images, videos, animations, and transitions, and you can add your own photos and videos or leave the default ones in.
We're focusing on using templates, as this guide is for new/small business owners or freelancers looking to try out some editing software.
The platform splits the templates into two broad categories;
Templates are designed to give amateurs or novice video makers the best possible results for the least amount of effort - which they do.
Templates make it easy for content creators to find a style they like, edit it to their preference or specification, then use the same format repeatedly. This is great for YouTubers or businesses looking to release multiple videos in a similar design with a consistent style.
There are currently over 4000 templates arranged into categories for different industries and uses.
No matter which template you choose, you can easily edit the colour scheme, text, animation, and transitions. If your business has already decided on a colour scheme or design style, you can integrate it with most templates.
Brand intro/ outro videos are a common requirement for businesses starting out. You want to show the world who you are, what you do and how you solve a problem. InVideo has a category of templates specifically for this. Like all other templates offered on the site, you can easily edit to make it less generic or closer to your business image.
Bite-size ad templates are also offered by InVideo. These are perfect for anyone looking to create an advert for a platform with an advert time limit. Many of the templates are made for businesses such as real estate and feature stunning mansions and peaceful neighbourhoods.
Product video ads are a necessity for entrepreneurial and retail businesses that sell their products online. Anyone operating an eCommerce store would particularly benefit from creating videos showcasing their products, saving their customers a trip to their store (if they have one), or helping to close a sale. InVideo has a great selection of templates for product adverts and more in-depth videos for products where photographs don't give customers enough to go on.
The other type of temple InVideo offers is text to video templates.
These templates are for turning a script or piece of writing into a video. There are just over fifty templates available, fewer than the pre-made templates.
You can use text to video templates to showcase a series of images to play alongside a travel blog or create a montage of pictures from a business with the company's values or slogan's written alongside.
The InVideo editor is simple and straightforward to use.
Before you get into the editor, you need to pick a template you like the look of. It's worth noting that pictures, text and other media uploaded to one template can't be transferred to another template. Once you've picked one, you have to stick with it or start over.
You then have a selection of tools to choose from to edit your video.
You can drag and drop original images or pictures from a royalty-free library into your video, as well as edit the text size, colour, font, and letter distribution.
You’re able to clip and cut your video and slow down or speed up the playback speed.
Adding text or image animations is pretty straightforward, as is blurring or sharpening images and altering transitions between different images or clips.
InVideo’s new virtual assistant can help you with colours, text alignment and size, which is especially useful if you’re still cutting your editing teeth or without a well-defined creative idea.
There’s also a selection of free music which you can use throughout your video. Some music is small samples of twenty seconds, but there are also some full tracks.
InVideo has one of the cheapest, if not the cheapest pricing plans of any online video editor.
The company offers three different plans:
Both the Business plan and Unlimited plan prices listed above are paid annually. If you pay monthly, the plans cost twice as much.
Overall, InVideo is a worthwhile video editor for anyone on a budget or looking to try their hand at making their own videos or video adverts before they commit to a more expensive or specialist editor.
While the platform is user friendly and cheap, it does have a few drawbacks. Being a web-based editor, users cannot use any features when offline, and you are unable to move your images and text from one template to another, which can be painful for indecisive users.
That said, InVideo offers a good option for video production at a very reasonable price.